Reese's Puffs RP-FX & RP-PRO
Year
2021
Agency/Employer
Deeplocal
Client
Reese's Puffs
My Role
Ideation, Concepting
Info
A series of playable cereal synthesizers powered by a custom AR web app.
Press
“One of Reese’s cleverest move”
Reese’s Puffs Turns Its Boxes Into Beatmaking Studios With the RP-FX AR App — Adweek
Featured in GEEKSPIN, HYPEBEAST, Mashed, DJ Mag, Adweek, and more.
Awards
- National ADDYs Gold Winner for Augmented Reality
- National ADDYs Gold Winner for Innovative Use of Interactive / Technology