The Hershey Company
1.7B+ earned media impressions across online, social, and broadcast
Ever wanted a bowl of halloween candy that never empties?
“Seeking to harness the abracadabra spirit of Halloween, Kit Kat has unveiled an uncanny candy bowl designed to delight treat-or-treaters and possibly spook their parents.”
For Halloween, Kit Kat Made a Bowl That Never Runs Out of Candy — Adweek
One of the “Spookiest Brand Campaigns” for Halloween 2022. — AdAge
TikTok user @MickMickNYC’s post about the bowl gained 3 million views.