Press
“Virgin Voyages…allowed users to prompt a digital avatar of Jennifer Lopez to issue tens of thousands of customized video invitations to a cruise.”
A Blessing and a Boogeyman: Advertisers Warily Embrace A.I. — The New York Times
“The messages from Lopez can be customized with the occasion, amenities they want to hype, destination and the names of the organizer and invitees.”
An AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages — AdWeek
“Virgin Voyages is using celebrity-backed AI to encourage its customers to plan their next big celebration.”
JLO’S AI COUNTERPART SENDS VACATION INVITATIONS IN VIRGIN VOYAGES CAMPAIGN — Ad Age