Jen AI
Year
2023
Agency/Employer
Deeplocal
Client
Virgin Voyages
My Role
Backend software development, Cloud administration, Tech direction, System architecture, Long-term support
Stats
1.4 billion earned media impressions, 20 million website impressions, 30K+ custom videos generated
Info
Custom AI-built invites from JLo and Virgin Voyages
“Virgin Voyages…allowed users to prompt a digital avatar of Jennifer Lopez to issue tens of thousands of customized video invitations to a cruise.”
A Blessing and a Boogeyman: Advertisers Warily Embrace A.I. — The New York Times
“The messages from Lopez can be customized with the occasion, amenities they want to hype, destination and the names of the organizer and invitees.”
An AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages — AdWeek
“Virgin Voyages is using celebrity-backed AI to encourage its customers to plan their next big celebration.”
JLO’S AI COUNTERPART SENDS VACATION INVITATIONS IN VIRGIN VOYAGES CAMPAIGN — Ad Age
“Virgin Voyages created a virtual version of Jennifer Lopez, "Jen AI."”
How 12 brands are using generative AI in their ad campaigns, from bringing the artist Salvador Dalí to life to helping shelter pets get adopted — Business Insider